Job Description
TJX Companies
At TJX Companies, every day brings new opportunities for growth, exploration, and achievement. You’ll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritizes your development. Whether you’re working in our four global Home Offices, Distribution Centers or Retail Stores—TJ Maxx, Marshalls, Homegoods, Homesense, Sierra, Winners, and TK Maxx, you’ll find abundant opportunities to learn, thrive, and make an impact. Come join our TJX family—a Fortune 100 company and the world’s leading off-price retailer.
Job Description Consumer Insights Analyst, Marketing Efficacy Job Summary As part of the Consumer Insights & Analytics team, the Consumer Insights Analyst, Marketing Efficacy will work across our TJX US Brands to develop a deep understanding of Marketing Mix Modeling (MMM), analyze marketing campaigns and channel efficiency, and provide insight into drivers of change and optimization opportunities. The Analyst will use data visualization tools to bring insights to life, enable historical trending and improve efficiency. They will lead insights generation for key TJX brands to inform marketing strategy, and leverage scenario modeling to guide media planning choices across the business.
The successful candidate should be familiar with regression modeling and A/B testing to guide marketing/media plans. They should demonstrate strong analytic and insight generation, marketing and business intuition, and ability to distill complex data into a simple story. They will work cross-functionally with a wide variety of partners, including media leads, brand marketing leads, other consumer insights and analytic leaders, and external data partners.
Major Areas of Responsibility - Lead bi-annual Marketing Mix Modeling reporting for key brands, generating insights and recommendations to improve marketing effectiveness
- Leverage new store modeling (Grand Openings) to guide marketing strategy
- Develop impactful reporting and dashboards to bring to life marketing and customer data
- Lead scenario modeling to guide media choices and inform marketing mix strategy across TJX portfolio
- Lead data collection for Marketing Mix Modeling across TJX portfolio, collaborating across teams/data owners, QAing data inputs, and finding opportunities for greater efficiency
- Partner across Consumer Insights & Analytics team to enable integration of Marketing Mix Modeling data with Customer and Marketing database (Snowflake)
- Partner across Marketing Efficacy team on other marketing measurement techniques, including multi-touch attribution, brand lift studies, A/B testing, incrementality experiments
Qualifications - Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, Finance or another quantitative field
- Minimum 1-3 years’ experience in Customer or Marketing Analytics
- Experience manipulating large datasets to extract insights
- SQL experience required
- High degree of proficiency with Microsoft Office products required
- Experience with Data Visualization platforms (e.g. PowerBI or Tableau) preferred
- Experience with A/B testing and regression modeling; marketing measurement/attribution experience a plus
- Excellent analytical and problem-solving skills with a strong attention to detail
- Passion for understanding marketing efficacy and interest in building a career in the consumer insight and analytics function
- Curious, self-motivated problem solver
- Ability to prioritize multiple, complex projects in a collaborative fast paced environment
- Adept at presenting complex concepts in an easy to understand and actionable way
Benefits include Associate discount; 401(k) match; medical/dental/vision; HSA; health care FSA; life insurance; short/long-term disability; paid holidays/vacation /sick/bereavement/parental leave; EAP; incentive programs for management; auto/home insurance discounts; tuition reimbursement; scholarship program; adoption/surrogacy assistance; smoking cessation; child care/cell phone discounts; pet/legal insurance; credit union; referral bonuses. All benefits are subject to applicable plan or program terms (including eligibility terms) and may change from time to time. Contact your TJX representative for more information.
In addition to our open door policy and supportive work environment, we also strive to provide a competitive salary and benefits package. TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
Address 550 Cochituate Road
Location: USA Home Office Framingham MA 550 Cochituate Rd
This position has a starting salary range of $69,200.00 to $86,500.00 per year. Actual starting pay is determined by a number of factors, including relevant skills, qualifications, and experience.
Job Tags
Temporary work, Work at office, Local area, Home office,